April 26, 2012 § Leave a comment
Need to send an email but have no WiFi? Take your pooch for a walk in the park and you’re on your way to free global Interweb, at least in Mexico.
Well of course this is no daily challenge for most of us as we work in the park, but the Mexican internet portal Terra still managed to delight passers-by with this funny intervention and created a short clip to further explain the (not so serious) thinking behind it.
For every gram of dog poo that owners dispose in the allocated containers, a certain amount of free WiFi minutes are being offered generously for anybody in the park who is looking for internet access. Seems to me that everybody is happy because it works on three levels: we all enjoy a poo free park (which should be the case anyways with responsible dog owners, like myself), dog owners can contribute by “paying it forward” (lol) and those looking for free internet access benefit from the responsible dog owners. What a great idea, bounded to attract a lot of media attention!
With this intervention, Terra delights, entertains and solves two problems at the same time, while communicating their core service (internet access) in a hilarious way, making everybody smile. I wonder if there was a social media component to transport the event to others.