March 2, 2012 § Leave a comment
The National Maritime Museum in London commissioned United Visual Artists (UVA), also widely know for their installation “Volume” in front of the Victor and Albert Museum, to develop the installation High Arctic “to understand, visualize and gain insight on the steadily vanishing region”. The result is an interactive experience that simulates various effects of climate change in an abstract environment. Set in the year 2100, the environment invites visitors to explore the sculptural landscape and a torch like device enables to direct interaction with installation and confronts the visitor with the negative impact humanity is having on this unique and highly sensitive eco-system.
As I might have mentioned before, I’m a sucker for this kind of impressive, high tech installations (although I also enjoy long walks on the beach and striking kittens). The futuristic and abstract character of the experience is definitely a welcome change and allows an entirely new access to the subject. Instead of focusing on sympathy, using pictures of cute animals to warn about the imminent destruction of this precious eco-system, the museum has opted for a presentation surface that’s much more daring and “out there”. It opens the discussion to a different audience and attracts visitors that might otherwise not care about a subject like the Arctic, if a more conventional approach (such as impressive photos) been chosen.
Maybe the impressive photo bit is part of the exhibition and can be found in another room. If somebody visits the exhibition, please let me know and leave a comment. I’m curious to know. Thanks!
February 7, 2012 § Leave a comment
Canon presents this immersive installation, centered around the theme of “Neorela in the forst” during the Milan Design Week 2012. The two-part installation “seeks to express the ‘undeniable connection between the earth and the people who live upon it'”.
As you know I’m a big fan of using cultural projects to engage audiences around the vision and values of a brand. With this installation Canon manages to communicate being at the forefront of technical developments and manages to wrap this massage with a dreamlike veil of a basic human condition. The installation speaks to the imagination of the audience in an a design driven environment with international reputation. I cannot stress enough the value of this kind of interventions for the brand in terms of awareness and engagement and ultimately brand loyalty.