Cocal-Cola giant reminds South Africans to recycle

February 7, 2012 § 3 Comments

In Cape Town Coca Cola has installed this giant made of 4,200 crates to raise awareness for the need to recycle.
The recycled structure, called “Eliot”, is nearly 60 feet high and can hardly be missed.

Definitely a very engaging way to communicate the message of recycling. The installation is bound to create a massive amount of positive word Of Mouth.

(via DesignTaxi)

Where Am I?

You are currently browsing entries tagged with giant at Brand Experience Strategies & Cultured Projects.

%d bloggers like this: