Coca Cola’s Urban Pop Up Park

October 24, 2013 § Leave a comment

Roll-Out-Happiness-Coca-Cola

As Coca Cola is moving from creative excellence to content excellence, the company has started to increase their output of cultured content. The “Roll Out Happiness” project is just one more in an interesting series of of non conventional interventions in public space that is value driven and not product based.

Aiming to create a surprise, offering a relaxed and inviting space in the public urban environment, the company developed a pop up park including grass, trees and huge pillows (in red of course) to entice passers by to take off their shoes and relax in an otherwise lifeless and nature deprived urban space.

Though I’m personally not a big fan of Coke, this intervention is very powerful because it doesn’t just embody Coca Cola’s new position so very good (bringing happiness to people), it offers a social/communal experience that engages all 5 senses, bringing people together and creating an unexpected little moment of fun and happiness.

The pop up character ensures an element of surprise and enables the brand to offer a polymorphic experience by moving the park and invading different spaces, creating new environments for different people – a good strategy to avoid that the experience becomes stale. The project could easily be extended, involving cultural and communal activities to make the place even more attractive, offering more reasons to come and hang out or even participate. It could turn the pop-up park into a destination beyond the initial novelty factor.

(via: TAXI)

How Positive Psychology Can Help Your Organization

February 13, 2012 § 2 Comments

This  highly entertaining talk from Shawn Anchor might seem a bit off-topic but I feel it’s very relevant. It discussies the importance of happiness, not just at the work place.

Many of the interventions I speak about on here focus on the consumer/user/audience experience to create remarkable moments. Equally important for a successful organization and often neglected is the employee experience. If an organization wants peak performance from its team they have to create an environment and culture that focuses on their well being and happiness. Some do it by developing an stimulating environment using architecture and interior design (LEGO, Google, etc). Other organizations focus on a set values and living these values every day through actions and behavior (Zappos). Obviously a combination of both, with an environment that stimulates and a set of lived values that inspire, will have the most impact on the happiness of the employees and thus impact performance the most.

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