May 16, 2012 § 1 Comment
‘Try before you buy‘ is a well established approach to allow potential customers experience the product before the actual purchase.
ECO furniture designer COCO MAT from Greece takes the concept a step further creating hotel like show rooms where people can take an extended nap of several hours. Taking a brake from the huzzle and buzzle of NYC’s busy street’s in such a comforting and inviting environment allows you to get a real sense of the quality of the product. Furthermore the founder, Paul Efmorfidis doesn’t mind if “nappers” don’t turn into buyers, but aims to increase top of mind awareness and positive word-of-mouth for COCO MAT with this intervention. The free orange juice, espresso and Greek foods complement the experience, speaking to all 5 senses and making it so much more inviting, without the need or pressure to close a deal.
An expereince that’s totally on brand while generating lot’s of earned media for the company.