February 12, 2013 § Leave a comment
Virgin Atlantic teamed up with British artists Ben Eine to offer its “Upper Class” members an new in-flight service: viewing and potential purchase of one of ten of his trademark typography works, ranging form £2.500 – £15.000. “The Gallery in the Air” also offer a “behind the scene” look of the art works creation and lets passengers buy the art work just like any regular duty free item – well kind of…
“We have created a completely original way of appreciating and buying art – a new frontier for the industry.” the artists said. The collaboration is only a first in a series to follow.
The initiative is a great example of how a brand creates a surprising and remarkable experience for a selected group of their customers, enhancing the overall brand experience while simultaneously promoting art in general and particularly Eine and the British art scene. The artists and his art works were well chosen and represent the values of the brand perfectly: British, young, playful, and fun. Another great example of a brand using non-product/service related art to enhance the brand expereince. It stimulates positive associations for the brand and creates positive word of mouth and free editorials along the way.
March 16, 2012 § 1 Comment
I never thought of a prison as a subject I would write about in my blog, but here we are…
The German artist Markus Linnenbrink created an incredibly colorful journey in a tunnel in a prison in Duesseldorf (Germany), where visitors pass through to see their friends and loved ones.
If you take a took at the images you get a sense of the space. Imagine what the tunnel must have been like before the transformation: a claustrophobic, long winding space with monochrome white walls and those ultra functional yet hideous neon lights. What a depressing expereince it must have been for the visitors.
The new tunnel is so much more interesting, inviting and playful. It nearly makes you forget where you are. I like especially the juxtaposition of the graphical use of the colour with the the roughness of the dripping paint. The paint drips feel like imperfections that really make the experience more human, and playful, and less “academic”, allowing visitors who might otherwise be intimidated by the art work, access to the piece more easily. And even if you don’t care at all about art, these new walls are bound to improve the overall prison experience for the visitor. It must be hard enough having to go through this ordeal. Why not look for ways to improve a dire situation using art as a catalyst. I love it when art improves people’s live with such simple means.
I hope this example will inspire other decision makers to think of ways to improve an often neglected environment. If you have any other examples, comparable to this one, please let us know.
February 16, 2012 § Leave a comment
Kusama created an monochrome environment, consisting of everyday objects, everything painted white: walls, floor, chairs, a table, a sideboard, bowls and even a piano. Over a period of 2 weeks, children were given brightly colored, round stickers to leave their mark on walls and objects to recreate the environment. One can only imagine the fun the kids had.
Apart from a strong educational or inspirational effect on the children, the installation makes a strong statement about the museum, but also generates excitement and engagement with art, offering a different approach for children how to relate to art.
The positive Word Of Mouth and media exposure for the museum, thanks to the installation must be staggering. This blog post is another proof of it.