March 6, 2014 § Leave a comment
We all have seen the odd piano, made of water glasses, filled to a different height to create different tone pitches. MIT sound inventor Andy Cavatorta teamed up with Stella Artois and indie rock band Cold War Kids to create the chalice Symphony. Several installations incorporating the iconic Stella Artois beer glasses were used to create a number of beautiful, iconic. yet functional pieces or art that are simultaneously musical instruments.
“Cavatorta has passionately pored over hundreds of the iconic Stella Artois Chalices to craft four fully-functional music instruments inspired by elements of the iconic glassware: the Hive, the Pryophone, the Star Harp and the Violina.”
Cold War Kids wrote a soulful song that incorporates the Chalice Symphony as main theme.
What a beautiful marriage of branded objects and a value driven intervention that is guaranteed to create tons of earned media for Stella Artois throughout all kinds of media and channels. It takes communicating Stella’s dedication to craftsmanship to a new level.
February 27, 2012 § Leave a comment
Being known for braking the mold and their innovative approach to fashion shows, the label developed a presentation format where dancers perform in an industrial environment to live music. The musician sits in the background, while the dancers perform sometimes weird and disturbing movements in the foreground. Redefining the space by incorporating props (especially the piles of paper) into the choreography definitely helps to make the performance visually more dynamic and interesting.
It’s refreshing to see a different approach to presenting a fashion collection. The atmosphere of the piece and attitude of environment, dancers and music combined, make for a very unusual fashion expereince, guaranteed to communicate the brands values in a way that leaves the audience and media talking about it and ready to share the event in various channels.
February 13, 2012 § 2 Comments
This highly entertaining talk from Shawn Anchor might seem a bit off-topic but I feel it’s very relevant. It discussies the importance of happiness, not just at the work place.
Many of the interventions I speak about on here focus on the consumer/user/audience experience to create remarkable moments. Equally important for a successful organization and often neglected is the employee experience. If an organization wants peak performance from its team they have to create an environment and culture that focuses on their well being and happiness. Some do it by developing an stimulating environment using architecture and interior design (LEGO, Google, etc). Other organizations focus on a set values and living these values every day through actions and behavior (Zappos). Obviously a combination of both, with an environment that stimulates and a set of lived values that inspire, will have the most impact on the happiness of the employees and thus impact performance the most.