Your Shopping Bag is More Important Than Your Radio Spot

May 14, 2013 § Leave a comment

”Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product  development”

Michael Kanazawa & Dr. Robert H. Miles,  Big Ideas to Big Results

You’re no longer in the business of selling stuff.

You’re in the business of entertaining your audience and engaging them in meaningful behavior. If you do it well enough, they will not just buy your products and services repeatedly, but they will tell their friends about it. (Given your products and services are top notch.)
And we all know that a recommendation from a friend is worth so much more than any radio spot in the world, no matter how clever the spot is. It’s how brands become market leaders. Period.

Read complete article on Slideshare

G-Star’s Fashion Show is Contemporary Dance Performance

February 27, 2012 § Leave a comment

The dutch Fashion label G-Star, loved for their raw denim jeans, showcased their latest collection during the 2012 edition of the Berlin fashion event “Bread & Butter“.

Being known for braking the mold and their innovative approach to fashion shows, the label developed a presentation format where dancers perform in an industrial environment to live music. The musician sits in the background, while the dancers perform sometimes weird and disturbing movements in the foreground.  Redefining the space by incorporating props (especially the piles of paper) into the choreography definitely helps to make the performance visually more dynamic and interesting.

It’s refreshing to see a different approach to presenting a fashion collection. The atmosphere of the piece and attitude of environment, dancers and music combined, make for a very unusual fashion expereince, guaranteed to communicate the brands values in a way that leaves the audience and media talking about it and ready to share the event in various channels.

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