Your Shopping Bag is More Important Than Your Radio Spot

”Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product  development”

Michael Kanazawa & Dr. Robert H. Miles,  Big Ideas to Big Results

You’re no longer in the business of selling stuff.

You’re in the business of entertaining your audience and engaging them in meaningful behavior. If you do it well enough, they will not just buy your products and services repeatedly, but they will tell their friends about it. (Given your products and services are top notch.)
And we all know that a recommendation from a friend is worth so much more than any radio spot in the world, no matter how clever the spot is. It’s how brands become market leaders. Period.

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