Your Shopping Bag is More Important Than Your Radio Spot

May 14, 2013 § Leave a comment

”Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product  development”

Michael Kanazawa & Dr. Robert H. Miles,  Big Ideas to Big Results

You’re no longer in the business of selling stuff.

You’re in the business of entertaining your audience and engaging them in meaningful behavior. If you do it well enough, they will not just buy your products and services repeatedly, but they will tell their friends about it. (Given your products and services are top notch.)
And we all know that a recommendation from a friend is worth so much more than any radio spot in the world, no matter how clever the spot is. It’s how brands become market leaders. Period.

Read complete article on Slideshare

Advertisements

Tagged:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Your Shopping Bag is More Important Than Your Radio Spot at Brand Experience Strategies & Cultured Projects.

meta

%d bloggers like this: