Pay For Chocolate With A Good Deed – NO Money Required

March 27, 2012 § 1 Comment

If you like chocolate (I do!), you will probably like what the Danish chocolate brand Anthon Berg recently did.

To bring their tag line “you can never be to generous” to life, they opened a pop-up chocolate store for only one day. But instead of hard earned cash, you had to pay with the promise of a good deed. For every product you bought you could pick from a catalog of mostly fun and sometimes cheeky promises, such as cleaning a friend’s house or garden, serving breakfast in bed for your loved one, not talking behind your girlfriends back for a month, etc. Facebook was used to document the promise using iPads made available in store.

As you can see in the video people lined up for hours to be able to pay some chocolate with a good deed.

I love this event because it encourages people to “pay it forward”. We have seen brands engaging in”random acts of kindness“, but the agency Robert/Boisen & Like-minded, who conceived the idea, takes it to another level, turning Anthon Berg into the facilitator that encourages the consumer him/herself to engage in random acts of kindness. What a great way to communicate your values employing an event that is talk worthy, yet social and fun enough for the the audience to wait over an hour ot be able to participate.

(via PSFK)

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Experiential Design In Prison

March 16, 2012 § 1 Comment

I never thought of a prison as a subject I would write about in my blog, but here we are…

The German artist Markus Linnenbrink created an incredibly colorful journey in a tunnel in a prison in Duesseldorf (Germany), where visitors pass through to see their friends and loved ones.

If you take a took at the images you get a sense of the space. Imagine what the tunnel must have been like before the transformation: a claustrophobic, long winding space with monochrome white walls and those ultra functional yet hideous neon lights. What a depressing expereince it must have been for the visitors.

The new tunnel is so much more interesting, inviting and playful. It nearly makes you forget where you are. I like especially the juxtaposition of the graphical use of the colour with the the roughness of the dripping paint. The paint drips feel like imperfections that really make the experience more human, and playful, and less “academic”, allowing visitors who might otherwise be intimidated by the art work, access to the piece more easily. And even if you don’t care at all about art, these new walls are bound to improve the overall prison experience for the visitor. It must be hard enough having to go through this ordeal. Why not look for ways to improve a dire situation using art as a catalyst. I love it when art improves people’s live with such simple means.

I hope this example will inspire other decision makers to think of ways to improve an often neglected environment. If you have any other examples, comparable to this one, please let us know.

(via Fubiz)

 

A Walk In The Park With An Orchestra, Dustin Hoffman, Christo and others

March 9, 2012 § 2 Comments

Personally I’m not a big fan of QR codes and start to get tired of them. But every now and again I come across a really great way to use them.

This award winning campaign by Magma, called “World Park” utilizes QR codes to help the visitor unlock park secrets, movie clips (shot at the exact location you’re at), historical documents and more. The 50 codes are placed all over the Central park in NYC, turning the park into one big fun-space to explore and discover it’s many gems and stories. Watch the girls from “Sex in the city” enjoying a stroll through the park. Listen to an orchestra that has long gone. Take a virtual walk through Christo’s bright orange gates for the first time, if you have missed the installation, when it was around.

The campaign, aimed at a younger audience, was activated through billiards and on social media, accompanied by world park t-shirts.

I really love the way QR codes are used for this campaign. It’s not about selling any thing, but creating an engaging experience that entertains and educates in a light way. A very inspirational project, not just because I started working on a park/garden project myself. It shows that the content you unlock is much more important for the success of your campaign than the inventive way of creating the QR codes (Lego, Oreo cookies, etc.)

Well done, Magma!

(via iMedia)

Immersive Arctic Experience At Room Temperature

March 2, 2012 § Leave a comment

The National Maritime Museum in London commissioned United Visual Artists (UVA), also widely know for their installation “Volume” in front of the Victor and Albert Museum, to develop the installation High Arctic “to understand, visualize and gain insight on the steadily vanishing region”. The result is an interactive experience that simulates various effects of climate change in an abstract environment. Set in the year 2100, the environment invites visitors to explore the sculptural landscape and a torch like device enables to direct interaction with installation and confronts the visitor with the negative impact humanity is having on this unique and highly sensitive eco-system.

As I might have mentioned before, I’m a sucker for this kind of impressive, high tech installations (although I also enjoy long walks on the beach and striking kittens). The futuristic and abstract character of the experience is definitely a welcome change and allows an entirely new access to the subject. Instead of focusing on sympathy, using pictures of cute animals to warn about the imminent destruction of this precious eco-system, the museum has opted for a presentation surface that’s much more daring and “out there”. It opens the discussion to a different audience and attracts visitors that might otherwise not care about a subject like the Arctic, if a more conventional approach (such as impressive photos) been chosen.
Maybe the impressive photo bit is part of the exhibition and can be found in another room. If somebody visits the exhibition, please let me know and leave a comment. I’m curious to know. Thanks!

(via Designboom)

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