Cocal-Cola giant reminds South Africans to recycle

February 7, 2012 § 3 Comments

In Cape Town Coca Cola has installed this giant made of 4,200 crates to raise awareness for the need to recycle.
The recycled structure, called “Eliot”, is nearly 60 feet high and can hardly be missed.

Definitely a very engaging way to communicate the message of recycling. The installation is bound to create a massive amount of positive word Of Mouth.

(via DesignTaxi)

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§ 3 Responses to Cocal-Cola giant reminds South Africans to recycle

  • saving this one to share on Earth Day in April- thanks

    • he he, good idea. I should do the same, considering I worked with the Quebec chapter called “Jour de la Terre” last summer.
      Butit was on an entirely different project. I wish I knew an organization willing and capable to do something comparable here in Montreal or at least in Canada.

  • Simply want to say your article is as astounding.
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