Fake Word Of Mouth

January 31, 2012 § Leave a comment

As a spokesperson for genuine and honestly earned positive Word of Mouth, I’m amazed to see that brands actually believe they can hijack the process and pay consumers to spread “the good word” about their product or service. In a society that is more and more transparent and the consumer is more informed than ever, faking positive Word Of Mouth is the worst you can do to your brand. Once people find out about it, the most precious good a brand can build (trust), is gone and the consumer will look for alternatives and soon find a thankful competitor.

Belkin scandal

Why don’t brands instead live up to their promise and deliver an experience that is authentic, honest and genuinely focused on offering outstanding products/services, combined with the best customer experience for all touch points?

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